Trailblazers of the Year – Joseph W. Heston

Trailblazer Award

The Salvation Army Monterey Peninsula Corps is privileged to be able to recognize one of our own supporters for the 2011 Trailblazers of the Year Award. This is an annual award presented by New Frontier Publications to recognize those who serve with The Salvation Army in innovative and exceptional ways.

As President and General Manager of KSBW-TV, Joseph W. Heston is the driving force behind the station’s “Share Your Holiday” telethon that extensively covers The Salvation Army’s work  on the Central Coast in California and benefits the Monterey, Salinas, Santa Cruz, Watsonville, Hollister and Gilroy corps.

Since 1986, the event has raised more than $930,000; 401,000 pounds of food; 56,000 pounds of clothing; and thousands of toys for children at Christmas.

Heston emcees for other Army fundraisers on the Monterey Peninsula throughout the year and volunteers his news anchors to host Monterey’s Red Kettle Kick Off, which raised over $167,000 in 2010. Most recently, he dedicated significant airtime to cover the Army’s relief work in Japan, slotting in spots with instructions on how to donate.

Heston served on advisory boards in both Baltimore and Boston. Currently, his wife, Beth, serves on the Monterey Peninsula Corps’ Advisory Board.

The awards will be presented Saturday, June 11 at 7pm. If you would like to watch the live stream online, click here 15 minutes prior to the start.


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